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Content Marketing Strategist

Content Marketing Strategist
Posted
Oct 01

Job Summary:

To develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.

Job Description:

Who are we?

FIVE x 5 is made up of a small, passionate and friendly team who serve the craft distilling market!

We take huge pride in supporting our customers with regular feature releases, industry-leading support, and ongoing product education - and they love ...Read more

Job Summary:

To develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.

Job Description:

Who are we?

FIVE x 5 is made up of a small, passionate and friendly team who serve the craft distilling market!

We take huge pride in supporting our customers with regular feature releases, industry-leading support, and ongoing product education - and they love us for it!

Its not all work though - we are a fun and sociable team who really care about each other and are passionate about personal, professional and commercial growth - we may be biased but it is a really cool place to work!

Come join us!

 

What is unique about the role/ Company?

  • You will get the opportunity to work in a close-knit team with lots of support and attention so the learning will be second to none!

  • Our culture and environment are fun, down to earth, and inclusive – every role is important, so you can really make your mark!

  • You’ll not only get the opportunity to make a key contribution to the way we run our business locally but you’ll also be able to navigate your future career within the wider Volaris Group globally – the best of both worlds we think!

  • Perks? Generous PTO allowance, a competitive base salary, and a market-leading discretionary bonus scheme for all permanent full-time staff; great benefits; regular social events; and a host of training and development opportunities. We also offer a comprehensive onboarding process and give you access to experienced industry experts both locally and across the globe as part of the Volaris family – all with a view to helping you grow your career and perform at your best, both inside and outside of work!

 

What will I be doing day to day?

In a nutshell – you will develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.  

In a bit more detail, the role will cover: 

 

Strategy  

  • Develop and deliver a marketing strategy to attract leads from new customers 

  • Build and manage the marketing budget for FIVE x 5, measuring ROI 

 

Content Marketing 

  • Write rich content that attracts a qualified audience (including blog posts, case studies, eBooks, info graphics, etc.) 

  • Interview customers, industry experts and internal product teams for industry thought leadership content and product feature updates. 

  • Create educational content materials for existing customer base.  

 

Pipeline Build 

  • Build and deliver content-based lead generation and nurturing campaigns to surpass revenue targets 

 

Lead Verification/Qualification/Nurturing 

  • Monitor and manage all leads including verification/qualification and lead nurturing 

  • Create materials to help nurture qualified leads and move them along the buyer’s journey 

 

Digital Marketing 

  • Promote content through a number of digital channels including email, social media, SEO and the company website.  

  • Act as community manager for all of the Five x 5 social media channels. 

  • Effectively use a marketing automation platform to create landing pages, call to actions, emails, workflows and other digital campaign assets, working with external design agencies as appropriate.  

 

Event Marketing  

  • Organise and execute all events for FIVE x 5 including their tradeshow attendance and company webinars. 

 

Reporting and Analysis 

  • Monitor and manage all marketing performance using the HubSpot marketing automation platform. 

  • Work closely with the sales team to adjust strategy and execution as required, based on results 

  • Any other reasonable duties as required by Management 

 

Who will I report to?

Caroline Calhoun, General Manager

 

What do I need to be eligible to apply?

You need: 

  • A Bachelor’s Degree in a Marketing, Business, Communications, or related subject with strong academic results

  • A minimum of 3 years’ experience in a B2B, content marketing focused role, including - 

- Experience of building sales pipeline via market, customer and competitor awareness / intelligence / analysis 

- Proven experience in a content creation role 

- Experience of lead qualification and nurturing  

- Experience of social media management 

  • Ability to convey complex ideas in a clear, concise manner through producing written materials (blogs, case studies, feature articles etc.) 

  • Excellent project management skills with proven ability to manage multiple projects simultaneously 

  • Excellent written and verbal communication skills, interpersonal and presentation skills 

  • Ability to effectively interface with senior management, product teams, external agencies and customers 

  • Demonstrable passion for building relationships and supporting sales activity  

  • To currently hold independent right to work in the US (or if remote, in the country you reside)

 

It’s not a deal breaker but we would really like it if you also had: 

  • Experience of marketing automation tools e.g. HubSpot 

  • Experience in a marketing role within the software sector 

  • Knowledge or experience of the craft distilling/brewing market 

 

FIVE x 5 reserves the right to enhance the criteria as necessary to facilitate the shortlisting process.

How do I Apply?

If you think you are the right fit for this role, please click “Apply” and submit your resume via our online application process.

FIVE x 5 Solutions is an Equal Opportunities Employer

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